NYX Duck Plump:

NYX Professional Makeup makes its Super Bowl debut during the 2024 Big Game, featuring a star-studded appearance by Cardi B.

The commercial celebrates the power of women in the traditionally male-dominated football industry, delivering a bold and playful message of empowerment.

At the heart of the ad is Duck Plump Extreme Plumping Gloss, which takes center stage in a humorous twist. The spot flips gender stereotypes by showing men using the gloss to enhance their private parts—highlighting its extreme plumping sensation in a lighthearted and unexpected way.

To amplify the playful cautionary tone, the final scenes are styled like a Public Service Announcement (PSA), complete with caution tape—turning the moment into a comedic highlight that reinforces the product’s over-the-top effect.

WARNING! NYX Duck Plump is #ForLipsOnly. Seriously.