Qualcomm Snapdragon

Qualcomm hosted its annual Snapdragon Summit 2022, unveiling major innovations across its Snapdragon Mobile, Extended Reality, Compute, and Sound platforms.

We led the launch of the new Snapdragon brand identity, which made its debut at the event. Rooted in the concept of a “heartbeat,” the identity embodies the brand’s energy—radiating brightness, boldness, drive, and joy.

To bring this vision to life, we introduced a comprehensive visual system, including a refreshed color palette, dynamic photography, expressive graphics, purposeful motion design, and a bold new typographic system—all crafted to reflect the next generation of Snapdragon experiences.